Description: 13 stores running two consecutive MBR Catalog Events
September 07-July 08

 

67,212 Active Cards

 

$30,047,000 Scanned ytd

 

913,670 transactions scanned

 

Average ring with card: $32.88

 

Increase in registrations program 2: 4272 (25.4%)

 

Emails: Total List Opened 31-48%

 

Top Shopper List Opened 59-76%

 

Shopper Segments change in spend program 1 to program 2:

$100+ per week Increased 42%

$50-$100 per week Increased 12%

$25-50 per week Decreased 1.4%

$5-$25per week Decreased 2.0%

 

Overall Sales Increase 11.0%

 

12 of 13 stores up (1 store flat)