Premise I – Stores need a Loyalty Strategy to compete
Premise II – Stores need to Integrate Technology to be effective
Premise III – Stores need to Personalize Technology to implement their strategy
Strategy: Use Loyalty Building Tools to influence shoppers to spend more and become more profitable, adding to sales and developing long term shoppers.
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MBR: Analytics+
Includes:
- Customer service and call center
- Data uploads daily
- Front end system connection
- Top shopper reports
- Email design and blasts
- Pin Mapping
- Manual point adjustments
- Shopper Surveys
- Technical Support
- Custom Data Reports
- Redemption Reports
- Front End Shopper Recognition
- Rebate Programs
- VIP/Gold Level Shopper Programs
- Segment Shopper Purchase Pattern Analytics
- Missing Shopper Reports and Reacquisition Strategy
- Marketing support materials
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MBR: Engagement+
Includes:
- Every component of the Analytics+ options
- Reward Events (see Reward Events tab)
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