
You need data to effectively speak to the customers who matter most to your bottom line. Our platform gathers that data – then we help you put it to good use.
Customers simply register their key tag or phone number and we do the rest. We’ll combine your shopper database with their purchase history to identify who’s buying what in which store. You can then target specific shopper groups with relevant incentives and offers based on their purchase history. Your MBR loyalty platform allows you to motivate your shoppers to increase spending and online reporting allows you to measure the results.
MBR seamlessly integrates with your POS system to extract, process and store your data. We customize online registration, shopper cards, ad materials and staff training to properly promote the launch of your new (or improved) shopper loyalty program.
Our web-based Shopper Insight Dashboard (SiD) will become your centralized tool to turn data to dollars. You can segment your customer information by any combination of:
Studies show economic decision-making is 70% emotional and 30% rational. Your MBR loyalty platform gives you the ability to build personalized reward strategies which impact both the emotional and rational motivations needed to increase sales.
Today’s shopper has too many choices and too little time. MBR makes your message relevant and accessible to them. Based on your data, your MBR Program Manager and Graphic Designer will help you create targeted communications to select shopper groups. Implementing digital communications and targeting often reduces the need for high rates of print ad spending.